Every Vote Every Voice
Overview
“Every Vote Every Voice” was a dynamic voting campaign aimed at inspiring and engaging young voters. The project focused on creating a consistent visual identity across all campaign materials, while educating and motivating the younger generation to participate in the political process.

Process
Logo and Sticker Design: I began by designing a bold and energetic logo, along with stickers, that captured the campaign’s vibrant and empowering message. These elements set the tone for the entire campaign, ensuring a consistent visual identity.
Multi-Page Voting Guide: An extensive, multi-page voting guide was created to provide young voters with essential information and tools. The guide was designed to be both informative and accessible, making it easier for first-time voters to understand the importance and impact of their participation.
Out-of-Home Advertisements: I developed powerful out-of-home (OOH) ads that were strategically placed to catch the attention of young people. These ads emphasized the significance of voting and encouraged civic participation.
Social Media Posts: Captivating social media content was crafted to spread the campaign’s message across platforms frequented by the target audience. The posts were visually appealing and shareable, designed to raise awareness and engage young voters online.
Trade Show Booth: To further reinforce the campaign’s message, I designed a trade show booth that provided an interactive experience for attendees. The booth was visually consistent with the campaign’s identity and served as a hub for voter engagement and information.

Outcome
The “Every Vote Every Voice” campaign successfully established a cohesive visual identity and delivered impactful messaging across various media. The logo, voting guide, OOH ads, social media content, and trade show booth worked together to raise awareness about the importance of voting among young people, inspiring them to take an active role in the political process.

Conclusion
This project demonstrated my ability to create a unified and effective campaign that not only engaged the target audience but also conveyed a powerful message. The “Every Vote Every Voice” campaign underscored the importance of strong visual identity, strategic communication, and interactive experiences in mobilizing young voters.

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