Moby dick
Overview
I directed a comprehensive rebranding campaign for Moby Dick, a beloved fish and chip restaurant in White Rock, British Columbia. The goal was to breathe new life into the brand while preserving its core qualities. The rebranding project included redesigning the landing page, food truck, packaging, and logo to create a consistent and modern visual identity.
Process
Logo Redesign: The logo was updated to maintain the restaurant’s heritage while giving it a fresh, contemporary look. The new design reflected Moby Dick’s commitment to premium seafood, blending tradition with modernity.
Landing Page: The landing page was redesigned to be visually engaging and user-friendly, providing a seamless experience that mirrored the updated brand identity. The design focused on highlighting Moby Dick’s offerings and making it easy for customers to explore the menu and locate the White Rock food truck.
Food Truck Design: The food truck was given a complete makeover to align with the new branding. The design featured the updated logo and brand colors, creating a mobile extension of the restaurant that was both eye-catching and consistent with the overall identity.
Packaging: I redesigned the packaging to ensure it was functional and visually appealing, reflecting the premium quality of Moby Dick’s seafood. The packaging design reinforced the brand’s commitment to quality and created a memorable experience for customers.
Outcome
The rebranding of Moby Dick successfully revitalized the brand, giving it a modern look while preserving its core qualities. The consistent visual identity across all touchpoints—logo, landing page, food truck, and packaging—helped Moby Dick attract both new and returning customers, presenting an exciting and appealing invitation to enjoy their delectable seafood products in White Rock.
Conclusion
This project showcased my ability to direct a comprehensive rebranding campaign that balances tradition with innovation. The Moby Dick rebranding was a successful effort to modernize a classic White Rock icon while staying true to its roots, ensuring continued customer engagement and brand loyalty.
