MUVIC
Overview
MUVIC is a conceptual app that allows users to scan a song and discover the movies featuring that track. Users can also explore the full soundtracks of these films, merging the worlds of music and cinema into a seamless experience. The project includes the design of the app’s user interface (UI), branding, and social media presence.
Design Process
Logo Design: The logo combines musical notes with film reels, symbolizing the app’s purpose. A vibrant color palette was chosen to reflect the emotional resonance of music and movies.
User Interface Design: The UI is designed for simplicity and ease of use, featuring a prominent music scanning button, a clean movie results list, and an easy-to-navigate soundtrack exploration feature. Consistent color schemes and typography were used to maintain brand identity throughout the app.
Social Media Campaign: Social media posts were designed to highlight MUVIC’s unique features, engaging both music and movie enthusiasts. The campaign was tailored to different platforms to maximize reach and engagement.
Challenges
The main challenge was ensuring that the design reflected the app’s intended functionality without developing it. The design needed to clearly communicate user flows and interactions through static screens and prototypes.
Outcome
MUVIC resulted in a polished app design that effectively communicates its concept. The branding, UI, and social media campaign positioned MUVIC as an exciting, user-friendly concept that bridges the gap between music and film.
Conclusion
MUVIC showcases the power of thoughtful design in creating a concept that meets user needs and enhances their experience, even in its conceptual phase.
