Faithtech Social Media Campaign
Overview
During my internship at Canyon Creative, I led the development of a comprehensive social media campaign for FaithTech, a community that intersects faith and technology. The project involved research, strategic planning, content creation, and pitching the campaign to ensure it aligned with the company’s objectives.
Process
Research: I began by conducting thorough research to identify the most effective social media platforms for reaching FaithTech’s target audience. This research was crucial in ensuring that the campaign reached the right people in the right places.
Content Pillars: I explored and identified key content pillars that aligned with FaithTech’s mission, ensuring that the campaign not only resonated with the community but also reinforced the core values and goals of the organization.
Social Media Calendar: With a clear strategy in place, I crafted a detailed social media calendar. This calendar strategically scheduled posts at optimal times, maximizing engagement and ensuring consistent communication with followers.
Content Creation: I created compelling and visually engaging content that effectively conveyed FaithTech’s message. The content was designed to engage followers while highlighting the intersection of faith and technology.
Pitching the Campaign: Finally, I pitched the complete campaign to FaithTech, presenting the strategy and execution plan. This step ensured that the campaign was fully aligned with the company’s overall objectives and ready for implementation.
Outcome
The FaithTech social media campaign was a holistic effort that successfully blended research, strategy, and creative execution. The campaign effectively bridged the gap between faith and technology, engaging the target audience and reinforcing FaithTech’s mission.
Conclusion
This project demonstrated my ability to lead a social media campaign from research and strategy through to creative execution. The FaithTech campaign showcased the importance of aligning content with a brand’s mission and the effectiveness of a well-researched, strategically planned social media presence.
